By: Loise Shiimi

 

This year, the Ondangwa Trade Fair will allocate around N$200,000 for entertainment, including performances by various artists.

 

This announcement was made by Ondangwa Town Council chief executive officer Ismael Namugongo, during an interview with Eagle FM on Thursday.

 

Namugongo explained that these funds are intended to support artists and encourage those interested in entering the industry.

 

Speaking on the criteria for selecting artists to perform, he stated that the selection process considers the artists’ identities, values, and discipline.

 

“We do not simply choose any artist; if an individual has a poor reputation, it sends a negative message to the young talents who attend the trade fair. Furthermore, many entrepreneurs may hesitate to invest in the Ondangwa Trade Fair if the brand image is tarnished by poor choices in artists,” clarified Namugongo.

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