THE HOMERUN WITH DWIGHT AND HELMUT (7 MAY 2025)
Is it an Innovation, Marketing or Investment Problem?
A little known Chinese manufacturer known as ‘Transsion’ is making one of the fastest growing mobile phone brands on the African continent.
At the heart of the discussion is the intensive level of market research employed by the company and the reward of a growing market share, one we seem to be doing little to nothing to know, much less acquire.
